Over the next 5 years, Toronto will be loosing its ash trees to the Emerald Ash Borer. In an effort to save this gorgeous wood from the landfill, IIDEX Woodshop invited 15 designers to each design ash pieces to show at IIDEX ’13.
Here’s a look at our contribution.
We took the idea of ‘the end’ and came up with The End table.
When The End comes, this is the piece you’ll want by your side. Let me set the scene for you:
The city's gone. The government's a joke. The only thing between you and what's outside is everything you own, in a giant heap. And it's about to give way. You turn to the one piece that isn't part of the barricade: an end table. You're out of time. It's time.The End table holds a bottle of your best and a single glass.
Our end tables are made locally, in downtown Toronto, of Toronto ash and ceramic. Each measures L 6 in X W 6 in X H 27 in.
The top coaster is made of white ceramic with our logo set into the centre. To access the inside, you push the bottom-right coaster corner and the opposite edge will lift.
Inside you'll find a secret laser cut message from the king.
One side features our logo in ceramic set into the wood.
As much as we'd like to think that our sales alone will save Toronto's ash from the dump, we wanted to challenge ourselves to find a way to use more.
So we created custom versions for a few of our favourite whiskey brands: Jack Daniel's, Maker's Mark, and Alberta Premium. The bigger the brand, the bigger their reach and the more wood saved from the dump. Plus, how cool would a charred Jack Daniel's table be? Or a Maker's Mark table with a faux wax top?
If you, or anyone you know, would be interested in licencing this design for your brand, or having one custom designed, put down your drink and get in touch: email@example.com
IIEX Woodshop was a collaboration between IIDEX, the City of Toronto, and ideacious. Other featured designers included:
Brothers Dressler, Rob Southcott, Evan Bare, Scott Eunson, Stephen Lindsay, The National Design Collective, Heidi Earnshaw, Miles Keller, Kevin Armour, and more. Check out all of the designs here.
More about IIDEX
As Canada’s largest Interior Design + Architecture Expo and Conference, IIDEX Canada brings together over 15,000 interior designers, architects, facility managers, suppliers, real estate, and business executives in a national forum which powers the design industry in Canada.
More about ideacious
ideacious enables the product ideas of designers and non-designers alike.
The process of getting an idea to market has always been long, expensive, uncertain, and intimidating. ideacious aims to solve these issues by bringing together creators, buyers, and service-providers within one low-risk, rewarding community.
Where it showed:
IIDEXCanada, Sept 26+27, 2013
Direct Energy Centre, Exhibition Place
IIDEX Woodshop Exhibition
City Hall Rotunda
October 23-25, 2013
Nov 12, 2013 07:30AM to 05:00PM
Metro Toronto Convention Centre, South Building, 800 Level
BlogTO: IIDEX Woodshop 2013: September 30, 2013
"Woodwork steals the show at IIDEX 2013"
IIDEX designer spotlight: Said the King