IIDEX Woodshop, a feature exhibition at IIDEX '13, brought together 15 designers and asked each to create pieces using Toronto ash.The aim is to find a way to use the ash Toronto will be loosing over the next 5 years to the Emerald Ash Borer. Any unused wood will be sent to a landfill.
Our submission was The End table -- the end table you want by your side when The End comes. It holds the only things you'll need: a single glass and a bottle of your best.
One of our main (brightest?!) insights was that if we wanted to save more ash from being sent to a landfill, we'd have to find major distribution. Which is why we created branded versions for a few fave whiskey brands: Jack Daniel's, Maker's Mark, and Alberta Premium.
Each end table is a little different, with design considerations made specifically to suit the brand. Here's what we did for JD.
First off you'll notice that it's been laser cut on all four sides then charred black. Torching the wood not only made it Jack Daniel's signature shade but also has a nice effect of burning into the wood grain to make the texture even more prominent.
All four sides featured different Jack Daniel's images, all inspired by their iconic bottle graphics.
We also created a laser-etched leather coaster on top -- which has the secret function of allowing access to the bottle inside. You just push the bottom right corner and the opposite corner pops up.
Below the bottle is a shelf that holds just one glass.
The whole shelf takes design cues from the bottle. For instance, compared to the rounded Said the King design the Jack Daniel's version is much more square in shape with beveled edges. The entire form stands on fine, tapered legs that brings a bit more elegance to the overall form.
If you have any questions about the design, idea, licensing, or having a custom one designed for your brand, finish that drink and get in touch: email@example.com
More about IIDEX
As Canada’s largest Interior Design + Architecture Expo and Conference, IIDEX Canada brings together over 15,000 interior designers, architects, facility managers, suppliers, real estate, and business executives in a national forum which powers the design industry in Canada.
More about ideacious
ideacious enables the product ideas of designers and non-designers alike.
The process of getting an idea to market has always been long, expensive, uncertain, and intimidating. ideacious aims to solve these issues by bringing together creators, buyers, and service-providers within one low-risk, rewarding community.
Where it showed
IIDEXCanada, Sept 26+27, 2013 // Direct Energy Centre, Exhibition Place
IIDEX Woodshop Exhibition, Oct 23-25, 2013 // City Hall Rotunda
Nov 12, 2013 7:30a - 5:00p // Metro Toronto Convention Centre, South Building, 800 Level
BlogTO: IIDEX Woodshop 2013: September 30, 2013
"Woodwork steals the show at IIDEX 2013"
IIDEX designer spotlight: Said the King